Corporate Philanthropy: Benefits for Company: Part 1

Even though by definition,  corporate philanthropy means to give away, charitable activity also provides significant benefits to the company.

The most obvious benefit from charitable involvement is the rise of company popularity.  If the company is involved in charity it will likely be looked upon in a positive light by society.  People will start to view the company as helpful and compassionate.  This will lead to a rise in sales.  This is because conscious people tend to prefer companies who donate money from sales to charity organizations or to a community foundation.

Charitable activity raises the publics' interest in the company.  When the company is associated with a charity, the chances that people will start to look for more information about the company rise.  In result, more people will visit the company, and more sales will be made.

There will always be people who want to change the world, and they will use the services and products from a company that engages in charity work, even if market competitors offer better services and products.

Video about 2011 Living Legacy Award Winner

Recently, Legacy Fund has published a video about the 2011 "Living Legacy" award winner Judi Campbell.  The award ceremony took place during the Celebration of Philanthropy event on November 10th, at the Ritz Charles in Carmel, IN.

In this interview Judi Campbell admitted that philanthropy is one thing that is typical for her family.  Her mother engaged in charity work as well as her grandfather.  Her first husband Bob Campbell, (deceased, 2004) took part in the establishment of Legacy Fund.

Judi Campbell started to engage in charity when she was in the seventh grade, at which time she began to volunteer at a medical center.  Later her charitable activities became focused on the parks.  She also made a founding gift for Chaucie’s Place.  In the video there is a detailed story of Chaucie Quillen and how her suicide led to the creation of Chaucie’s Place in Carmel.


You can watch the video about the 2011 Living Legacy award winner below, or here on YouTube.com.  You may also subscribe to the Legacy Fund channel.

Celebration of Philanthropy: 2011 Living Legacy award winner

On November 10th the Celebration of Philanthropy event was hosted by Legacy Fund, the community foundation of Hamilton County, at the Ritz Charles in Carmel.  Forty-six non-for-profit organizations that serve Hamilton County were present.  During the event, Legacy Fund presented the "Living Legacy" award to honor those who do a great deal to raise the quality of life in Hamilton County.  Dr. Judi Campbell became the 2011 Living Legacy award winner.

Judi Campbell is the president of Friends of Hamilton County Parks, the Hamilton County Parks Board charitable foundation.  She is the third person to receive the Living Legacy award.  Before Campbell was the Beck family in 2010 and the Crosser family in 2009.

Judi Campbell has been involved with charity work for a long time.  Her main achievement in terms of philanthropy, is the creation of Chaucie’s Place in Carmel.  Campbell was the original donor, she made a founding gift of $2500.  Chaucie’s Place is a not-for-profit child advocacy center.  It was named in honor of Chaucie Quillen, the child who committed suicide in 1995 after the years of child abuse he was a patient of Dr. Campbell's.  Thanks to the Chaucie’s Place it has become much easier for children to report abuse.  After 10 years of existence Chaucie’s Place has conducted more than 2600 interviews.

Corporate Philanthropy: Where to Donate

There are a lot of charity organizations to which companies can make  donations.  Each organization typically has its own program.  The company studies these programs and then makes a decision as to where to donate.  Among the non-profit organizations, there are several, including the education field, the health field, supplying of goods, food for those less fortunate, foreign countries, etc.  The donation can be also made to the community foundation which then distributes funds to different charity organizations with different programs.

There is another important field to which companies can donate, the environment.  Even though there is often no material aid, other types of commitments can be very helpful, especially if made by a large company.  The influence on the environment made by companies is significant.  This is due to the amount of resources and transportation they use, and the bigger company is, the greater is the influence.

Corporate philanthropy, in terms of the environment means that company will make efforts to:

• cut down its carbon emissions
• not waste raw materials and its goods
• use recycled packaging (if possible.)

Corporate Philanthropy: Types of Donation

Corporate philanthropy is defined as a philanthropic act made by a company.  The primary difference between this and individual philanthropy is that companies tend to have a much larger capacity to be able to donate with, thus benefiting more non-for-profit organizations.  Corporate philanthropy is also called corporate giving.

The most common way for one to be philanthropic is to donate money, though there are several other types of donations.  Companies can make a donation by providing advertising support or their specific services to a non-profit organization.  Companies can also offer the use of their facilities or property.

An example of corporate philanthropy could be when the manufacturer donates part of its sales profit to a certain charity organization or community foundation.  Another example could be when a company organizes and funds a charity event benefiting orphans and or sick children.

One last example of corporate philanthropy could be the donation of manpower, the company creates a volunteer group of its employees and they help where help is needed.

Legacy Fund: Celebration of Philanthropy

Celebration of Philanthropy will be hosted by Legacy Fund on the 10th of November at the Ritz Charles in Carmel.  This will be the third time Legacy Fund hosts the Celebration of Philanthropy event.

Legacy Fund is a community foundation that has helped to strengthen Hamilton County since 1991.  It is an affiliate of the Central Indiana Community Foundation (CICF.)  The purpose of Legacy Fund is to make grants to not-for-profit organizations, and provide leadership to address community needs.  You can find more information on Legacy Fund at www.legacy-fund.org.

The Celebration of Philanthropy event, allows people to learn more about Legacy Fund and other not-for-profits organizations that serve Hamilton County.  This year it will be attended by 46 not-for-profit organizations.  There will also be an award ceremony, Legacy Fund will honor a family that has given back to Hamilton County.  You can watch the beautiful video about last years winner and what he had done in terms of philanthropy on the Celebration of Philanthropy, official website.  There is also a photo gallery from the last years event.

If you want to take part in a charity activity, you may donate money to Legacy Fund via this page.  The transaction is completely secure and all personal information is kept private.  Help Legacy Fund and other charity organizations change the lives of those who are in need.