Even though by definition, corporate philanthropy means to give away, charitable activity also provides significant benefits to the company.The most obvious benefit from charitable involvement is the rise of company popularity. If the company is involved in charity it will likely be looked upon in a positive light by society. People will start to view the company as helpful and compassionate. This will lead to a rise in sales. This is because conscious people tend to prefer companies who donate money from sales to charity organizations or to a community foundation.
Charitable activity raises the publics' interest in the company. When the company is associated with a charity, the chances that people will start to look for more information about the company rise. In result, more people will visit the company, and more sales will be made.
There will always be people who want to change the world, and they will use the services and products from a company that engages in charity work, even if market competitors offer better services and products.
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