Corporate philanthropy can improve a company's relationship with the government. Thanks to charity activity, the company can expect the support of the government. Philanthropy can also lead to the receiving of grants from a community foundation. This is also a form of advertising. The brand of the company can appear in newspapers or even on TV and, considering the topic, this can attract a great deal of attention from potential customers.When a company engages in charity this also tends to affect the composition of employees. Such company's will attract employees who want to make the world better. This means that they will be more loyal and good specialists will not leave the company during the difficult moments. The company itself will be more consolidated and the quality of work will rise.
The difference between corporate philanthropy and individual philanthropy is that, the first one can often be more significant in a shorter amount of time. A company that is involved in charity can often donate more to charity organizations or to community foundation than single philanthropist. Thus it can make a real change in a short amount of time.
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